Tabea! Every local product has a story, and this crunchy pakcoy stick is part of ours from Kupang City, on Timor Island. It is made from fresh hydroponic vegetables grown and managed by the scholarship recipients of Karya Salemba Empat at Universitas Nusa Cendana. Through this product, we want to show that snacking can still be tasty, meaningful, and healthy.
On the front of this package, you will find a phrase in Kemak Dirubati:
“Ami la getu utalau da asi lara.”
It means: “We go to pick vegetables in the garden.”
Kemak Dirubati is one of the ethnic communities living on Timor Island, and Kupang is also part of Timor. That is why this local expression is special—it connects this product not only to food, but also to the language, land, and cultural roots of Timor.
If you want to try saying the phrase, you can read it aloud:
“Ami la getu utalau da asi lara.”
By learning just one local expression, you are already taking a small step closer to the story behind this product.
Thank you for enjoying a snack that carries the taste of vegetables, the spirit of young people, and the identity of Kupang.